Complete Guide: Do I Need to Trademark My Business Name in Australia?

Registering your business name isn’t the be-all and end-all of protecting your brand. If you’ve only registered your business name, it doesn’t stop competitors from using it in their marketing or registering it themselves if they want to.

This is where trademarks come in, allowing you to stop the competition from stealing the hard work you put in to build up a good name.

This blog will discuss what a business name trademark is and why you should get one in this blog. Then we’ll guide you through the steps you should take to get your business name registered.

What is a Business Name Trademark?

In short, a trademark is a way of identifying a unique service or product. A trademarked business name will give you the exclusive rights to use the name for ten years, at which point you’ll need to renew it.

What’s the Difference Between a Business Name Registration and a Business Name Trademark?
Registering your business name grants you the ability to trade under the registered name. However, it doesn’t give you the exclusive rights to that name, unlike a trademark.

Before you begin operating a business under a name, it is a legal requirement that you register that name.

Of course, you can’t register a business name identical or too similar to another registered Australian business or company. However, this doesn’t stop another person or organisation from trademarking this name, allowing them to use it themselves.

What are the Benefits of Registering a Trademark for your Business Name?

Registering a trademark secures your exclusive rights and protections for your brand’s name and logo. This means you can take action to stop competitors infringing on your rights when they use the same or a similar brand for their goods and services.

How do I Trademark My Business Name?

There are several ways to trademark your business name in Australia. However, the fastest and easiest way by far is to use NameCorp’s Trademark Registration Process.

At the same time as applying for your business name registration, or after the fact through your NameCorp account, you can get your business name trademarked through us.

If you’d like to learn more about trademarking your business name, you can get in touch with our team here. We’d be happy to help.