Latest Post

In short, a registered business name is a name you’re allowed to trade under, while a company name is the name of a completely separate legal entity registered with ASIC that trades under its own … Read more

When starting a new business, you have the option to register for a large number of things, and it can be confusing what each of them means. An ABN, Business Name, Trademark, and Domain Name … Read more

Someone else trading under your business name can seem like a nightmare as a business owner. It can steal sales generated from your hard work and dilute your brand with a bad image. For this … Read more

You’ll have two options when you register your business name. The first is to register your business name with the Australian Securities & Investments Commission (ASIC), while the second is to work with a private … Read more

Registering your business name isn’t the be-all and end-all of protecting your brand. If you’ve only registered your business name, it doesn’t stop competitors from using it in their marketing or registering it themselves if … Read more

When starting a business within Australia, one of the most critical steps is registering your business name. Without doing this, it’s difficult for customers and clients to find, identify, and connect with your organisation.  With … Read more

Naming your business can be complicated. There are a large number of things to consider, and if you haven’t named a business in the past, some of the most important considerations can be left to … Read more

Your brand or business name is critical if you’re trying to get a new business, product or service off the ground. People will use it in conversation and through online digital experiences. Who knows, they … Read more